Skip to main content
Georgia Public Broadcasting Logo
  • TV

    Featured Specials and Programs

    • All Creatures Great and Small
    • Miss Scarlet & The Duke
    • Antiques Roadshow
    • PBS Newshour
    • Finding Your Roots
    • The U.S. and the Holocaust
    All Programs

    GPB Originals

    • Georgia Outdoors
    • View Finders
    • A Fork in the Road
    • The Steeple
    • Lawmakers
    • Football Fridays in Georgia
    GPB Originals

    Browse by Genre

    • Arts & Music
    • Culture
    • Drama
    • Food
    • History
    • News & Public Affairs
    • TV Schedule
    • GPB Programs
    • PBS Passport
    • TV Highlights this Week
    • PBS KIDS
    • Ways to Watch
    • Newsletters
    • Contact GPB
  • Radio

    Featured Programs

    • Political Rewind
    • The Daily
    • Morning Edition
    • All Things Considered
    • Serendipity
    • John Lemley's City Cafe
    • Fresh Air
    • Here and Now
    • Code Switch/Life Kit
    • Wait Wait... Don't Tell Me!
    All Programs

    Podcasts

    • GA Today
    • Salvation South
    • Battleground: Ballot Box
    • Football Fridays in Georgia
    • Classroom Conversations
    • Radio Schedule
    • GPB Classical
    • Radio Programs
    • Podcasts
    • GPB News
    • Find Your Station
    • Contact GPB
    • Newsletters
  • News

    Featured Programs & Series

    • Political Rewind
    • Lawmakers
    • Lawmakers: Beyond the Dome
    • 1A
    • Battleground: Ballot Box
    • GA Today Podcast
    • Storycorps
    • Powering Georgia
    • Food Access

    More GPB News

    • Politics
    • Georgia News
    • Justice
    • Arts & Life
    • Health
    All GPB News
    • Radio Schedule
    • Radio Stations
    • GPB Apps
    • Contact GPB News
    • Follow Us on Apple News
    • Newsletters
  • Education

    Browse by Subject

    • CTAE
    • English Language Arts
    • Mathematics
    • Physical Health and Wellness
    • Professional Learning
    • STEAM
    • Science
    • Social Studies
    • The Arts
    • World Languages

    Browse by Grade

    • Preschool-PreK
    • K-2
    • 3-5
    • 6-8
    • 9-12

    Featured

    • Classroom Conversations Podcast
    • Georgia Studies Collection
    • Econ Express
    • VR in the Classroom
    • Lights, Camera, Budget!
    • Georgia Home Classroom
    • Chemistry Matters
    • Physics in Motion
    • Virtual Field Trips
    • Writers Contest
    • PBS LearningMedia
    • PBS KIDS
  • Sports

    GHSA Sports

    • Football
    • Basketball
    • Cheerleading
    • On Demand
    • GPB Sports Blog
    All Sports

    High School Football

    • Scores & Schedule
    • On Demand
    • Teams
    • Rankings
    • Brackets
    • Champions
    • Buckle Up Georgia
    Football Home
    • GPB Sports App
    • GPB Sports Blog
    • GPB Sports OnDemand
  • Events

    Browse by Type

    • Community
    • Donor
    • Kids & Family
    • Screenings
    All Events

    Browse by Category

    • Education
    • News
    • Sports
    • Television

    Sign up to receive GPB Event announcements via Email.

    Sign up

    • on Twitter
    • on Facebook
    • on Instagram
  • Kids & Family

    For Kids

    • Video
    • Games

    For Parents & Caregivers

    • Kids & Family Blog
    • Kids & Family Events
    • GPB KIDS - Ways to Watch
  • Support Us

    Support GPB

    • Ways to Give
    • Planned Giving
    • Sustainers
    • GPB Passport
    • Leadership Giving
    • Corporate Sponsorship
    • Vehicle Donations
    • GPB Next
    • Matching Gifts
  • Search
GPB Passport icon GPB Passport icon Passport
GPB donate icon GPB donate icon Donate
Listen Live Listen Live Watch Live Watch Live
GPB News

GPB Newsletter CTA

Sign Up For Our Newsletter

News Topics

  • Georgia
  • National
  • Election
  • Lawmakers
  • Battleground: Ballot Box

Don't Miss

Don't Miss:

  • Watch: GPB's Lawmakers
  • TV Highlights This Week
  • GA Today daily podcast

News Articles: marketing

Saweetie speaks at Sprite's Live from the Label Virtual Concert Series in Los Angeles. The best-selling rapper recently became the latest celebrity to have her own branded meal at McDonald's.

Tagged as: 

  • Business

As Brands Reach For Diverse Customers, McDonald's Launches A Saweetie Celebrity Meal

Big companies are becoming more inclusive and featuring more Blacks and other minorities in their ads and marketing materials as a way to take a stand against racism, analysts say.

August 16, 2021
|
By:
  • Jonathan Franklin
Clean beauty products are key players in the rapidly growing market for skincare, which is projected to reach $181 billion by 2025.

Tagged as: 

  • Business

'Clean' Beauty Products Are A Marketing Triumph

Clean skin care is now a billion-dollar industry. But it's a murky label — any brand can claim its product is clean, regardless of the ingredients used in its formulas.

July 13, 2021
|
By:
  • Savannah Sicurella
David Schweidel stands in front of a presentation. He's wearing black glasses, a dark suit jacket and a blue button-up shirt.

Tagged as: 

  • Politics

Emory Marketing Professor On The Power Of Social Media Advertising In Politics

Politics was not exempt from COVID-19's devastating impact, and political campaigning looks a bit different this year as conventions went online and social advertising ramped up. What does that space look like in light of COVID-19?

September 09, 2020
|
By:
  • Jade Abdul-Malik
The Popeyes Migos Menu was the culmination of a temporary partnership between Migos and the Louisiana-based fast food restaurant, apparently stemming from the Atlanta hip-hop group's self-professed love for the chain's chicken.

Tagged as: 

  • Food

How The Popeyes 'Migos Menu' Delivered New Trends In The Fast Food Industry

You no doubt took part in, or at least heard about last year's battle between Popeyes and Chick-Fil-A during the so-called "chicken sandwich wars." Well...

July 21, 2020
|
By:
  • Virginia Prescott and
  • Emilia Brock
The New England Patriots enter Super Bowl 48 at Lucas Oil Stadium.

Tagged as: 

  • Sports

Emory University Study Ranks Patriots Fans No. 2 In NFL, Rams Fans No. 31

According to an Emory University study, second-best will meet second-worst at the Super Bowl in Atlanta. For years, Emory Marketing professor Mike Lewis...

January 30, 2019
|
By:
  • Leighton Rowell and
  • Virginia Prescott

Love Products That Fail? You Might Be A 'Harbinger Of Failure'

Do you remember Diet Crystal Pepsi, Frito Lay Lemonade, or the Zune? These products didn’t last long, but that doesn’t mean they weren’t important....

May 10, 2016
|
By:
  • Celeste Headlee and
  • Sean Powers

'Georgia Grown' Initiative Looks To Advertise State Agriculture

Agriculture continues to be a heavyweight industry in Georgia, contributing over $75 billion to the state’s economy. Agriculture Commissioner Gary Black...

May 04, 2016
|
By:
  • Celeste Headlee and
  • Taylor Gantt

Newsletter Signup

Sign Up For Our Newsletters

Connect with GPB

  • Connect with GPB on Facebook
  • Connect with GPB on Instagram
  • Connect with GPB on Twitter
  • Connect with GPB on YouTube
  • Connect with GPB on Apple News

Footer

Footer First Nav (Main Menu)

  • TV
  • Radio
  • News
  • Education
  • Sports
  • Events
  • Kids & Family
  • Support Us
  • Search

Footer Second Nav Menu

  • Help Center
  • About GPB
  • Contact Us
  • Closed Captioning
  • Directions
  • Studio Production
  • Program Submissions

Footer Third Nav Menu

  • Support Us
  • Careers
  • Accessibility
  • FCC Public Files
  • Drawing Rules
  • News Media Request
  • Open Records Policy
  • Privacy Policy

Georgia Public Broadcasting

260 14th St. NW
Atlanta, GA 30318
United States

(404) 685-2400 In Atlanta
(800) 222-4788 Outside Atlanta
ask@gpb.org

Newsletter Signup

Sign Up For Our Newsletters

Connect with GPB

  • Connect with GPB on Facebook
  • Connect with GPB on Instagram
  • Connect with GPB on Twitter
  • Connect with GPB on YouTube
  • Connect with GPB on Apple News
© Copyright 2023, Georgia Public Broadcasting. All Rights Reserved. Georgia Public Radio® GPTV®