Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?
You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark.
Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line.
Big companies are becoming more inclusive and featuring more Blacks and other minorities in their ads and marketing materials as a way to take a stand against racism, analysts say.
Clean skin care is now a billion-dollar industry. But it's a murky label — any brand can claim its product is clean, regardless of the ingredients used in its formulas.
Politics was not exempt from COVID-19's devastating impact, and political campaigning looks a bit different this year as conventions went online and social advertising ramped up. What does that space look like in light of COVID-19?
You no doubt took part in, or at least heard about last year's battle between Popeyes and Chick-Fil-A during the so-called "chicken sandwich wars." Well...
According to an Emory University study, second-best will meet second-worst at the Super Bowl in Atlanta. For years, Emory Marketing professor Mike Lewis...
Agriculture continues to be a heavyweight industry in Georgia, contributing over $75 billion to the state’s economy. Agriculture Commissioner Gary Black...
