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News Articles: marketing

Two weeks after killing off its owl mascot, Duolingo says Duo is back from the dead — thanks to users doing their daily language lessons.

Tagged as: 

  • Business

Duolingo's owl mascot is alive after all. What did it gain from faking his death?

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

February 27, 2025
|
By:
  • Rachel Treisman
Duolingo announced the death of its owl mascot, Duo, this week. He was known for his snarky social media presence and sometimes-threatening way of reminding people to do their daily language lessons.

Tagged as: 

  • Business

RIP Duo, the Duolingo owl. Why would the company kill its own mascot?

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?

February 13, 2025
|
By:
  • Rachel Treisman
Send us naming suggestions for The Indicator's new mascot: Indi-Gator!

Tagged as: 

  • Business

Name our mascot. No, really.

You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark.

Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line.

Related episodes:
How to make an ad memorable (Apple / Spotify)
BRAND new friends

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by
Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

March 25, 2024
|
By:
  • Adrian Ma,
  • Julia Ritchey,
  • and 2 more
Saweetie speaks at Sprite's Live from the Label Virtual Concert Series in Los Angeles. The best-selling rapper recently became the latest celebrity to have her own branded meal at McDonald's.

Tagged as: 

  • Business

As Brands Reach For Diverse Customers, McDonald's Launches A Saweetie Celebrity Meal

Big companies are becoming more inclusive and featuring more Blacks and other minorities in their ads and marketing materials as a way to take a stand against racism, analysts say.

August 16, 2021
|
By:
  • Jonathan Franklin
Clean beauty products are key players in the rapidly growing market for skincare, which is projected to reach $181 billion by 2025.

Tagged as: 

  • Business

'Clean' Beauty Products Are A Marketing Triumph

Clean skin care is now a billion-dollar industry. But it's a murky label — any brand can claim its product is clean, regardless of the ingredients used in its formulas.

July 13, 2021
|
By:
  • Savannah Sicurella
David Schweidel stands in front of a presentation. He's wearing black glasses, a dark suit jacket and a blue button-up shirt.

Tagged as: 

  • Politics

Emory Marketing Professor On The Power Of Social Media Advertising In Politics

Politics was not exempt from COVID-19's devastating impact, and political campaigning looks a bit different this year as conventions went online and social advertising ramped up. What does that space look like in light of COVID-19?

September 09, 2020
|
By:
  • Jade Abdul-Malik
The Popeyes Migos Menu was the culmination of a temporary partnership between Migos and the Louisiana-based fast food restaurant, apparently stemming from the Atlanta hip-hop group's self-professed love for the chain's chicken.

Tagged as: 

  • Food

How The Popeyes 'Migos Menu' Delivered New Trends In The Fast Food Industry

You no doubt took part in, or at least heard about last year's battle between Popeyes and Chick-Fil-A during the so-called "chicken sandwich wars." Well...

July 21, 2020
|
By:
  • Virginia Prescott and
  • Emilia Brock
The New England Patriots enter Super Bowl 48 at Lucas Oil Stadium.

Tagged as: 

  • Sports

Emory University Study Ranks Patriots Fans No. 2 In NFL, Rams Fans No. 31

According to an Emory University study, second-best will meet second-worst at the Super Bowl in Atlanta. For years, Emory Marketing professor Mike Lewis...

January 30, 2019
|
By:
  • Leighton Rowell and
  • Virginia Prescott

Love Products That Fail? You Might Be A 'Harbinger Of Failure'

Do you remember Diet Crystal Pepsi, Frito Lay Lemonade, or the Zune? These products didn’t last long, but that doesn’t mean they weren’t important....

May 10, 2016
|
By:
  • Celeste Headlee and
  • Sean Powers

'Georgia Grown' Initiative Looks To Advertise State Agriculture

Agriculture continues to be a heavyweight industry in Georgia, contributing over $75 billion to the state’s economy. Agriculture Commissioner Gary Black...

May 04, 2016
|
By:
  • Celeste Headlee and
  • Taylor Gantt

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