Name our mascot. No, really.

March 25, 2024 6:53 PM

By:

Adrian Ma,
Julia Ritchey,
Wailin Wong, and
Kate Concannon

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Send us naming suggestions for The Indicator's new mascot: Indi-Gator! / NPR

You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand and whether our own makeover hits the mark.

Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line.

Related episodes:
How to make an ad memorable (Apple / Spotify)
BRAND new friends

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

Tags: Planet Money branding marketing The Indicator The Indicator From Planet Money mascots Indigator

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For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

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For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

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Name our mascot. No, really.