"Musk is Tesla and Tesla is Musk," one analyst wrote in a recent note. Musk's reign has catapulted the car company to enormous success. But it also carries serious risks, a judge recently concluded.
Advertising insiders say their clients are worried about the fallout if they place ads on X.
A advertiser backlash has begun to snowball on X since Elon Musk endorsed an antisemitic post on the site and a watchdog group say the company was placing ads next to pro-Nazi content.
It is unclear if the experimental fees will be applied to other parts of the world, but Musk argues it is the only way to stamp out the proliferation of bots on the site.
The unleashing of powerful, generative AI on the public is raising concerns that as the technology becomes more prevalent, it will become easier to claim that anything is fake.
Elon Musk has subpoenaed former Twitter CEO Jack Dorsey as his legal battle with the social media platform gains momentum.
The world's richest man, who has run afoul of regulators before, is in their sights again as he tries to buy Twitter. It's raising questions about the SEC's ability to police the rich and powerful.
The Tesla CEO says that the money to buy Twitter would come from Morgan Stanley and other banks, some of it secured by his huge stake in the electric car maker.
The ultimate aim of Musk's $2.9 billion share purchase is not clear. Yet in recent weeks Musk has questioned free speech on Twitter and whether the platform is undermining democracy.
Elon Musk reportedly made $36 billion in a single day. What if he gave a sixth of that to the World Food Programme? We ask researchers how much of a change $6 billion could bring.
The Tesla CEO got to cement his image as a celebrity with pop culture cachet, appearing with the SNL cast in silly sketches that promoted his pet projects and dressing up as a video game character.