Consumer Boycotts: Does Putting Your Money Where Your Mouth Is Actually Matter?
Chick-fil-A announced it will be closing its first U.K. store just eight days after opening. Its landlord in Reading, England announced it will not renew the Atlanta-based company’s lease after pressure from local LGBTQ groups protesting the chain’s record on same-sex marriage rights.
Chick-fil-A is not alone. Nike, Amazon, and SoulCycle are just a handful of other corporations that have become targets of boycotts that spread quickly on social media.
On Second Thought looked into whether corporate boycotts change consumer behavior, or have an effect on a company's bottom line with Kate Taylor, food and beverage writer for Business Insider, and James Hamblin, staff writer for The Atlantic.
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