Mixed martial arts fighter Conor McGregor used to be the face of the Ultimate Fighting Championship. President Trump, a UFC fan, hosted him at the White House for St. Patrick's Day this year.
President Trump has announced that an Ultimate Fighting Championship bout will be held on the grounds of the White House next year, one of many events to be held to celebrate America's 250th birthday.
The new business will focus on growing media rights and sponsorship revenue, and will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role.