Going to the movies is hot again thanks to the so-called "Barbie boost." Barbie, Oppenheimer and other movies continue to rev up the summer box office. But can theaters sustain the momentum?
AMC Theatres will charge more to sit in the middle of the auditorium, and less to sit on the front rows. The pricing model has already been implemented in select U.S. markets.
The world's largest movie theater chain is adding onscreen captioning to 240 locations across the U.S. in an effort to make moviegoing more accessible.
Cineworld announced a multiyear deal with Warner Bros. Pictures Group in the U.S. that will guarantee a period of exclusivity for films in theaters before being released more widely, starting in 2022.
The new Russell Crowe film is out and a theater owners' group launches a public awareness campaign dubbed "CinemaSafe," meant to ease moviegoer's coronavirus fears.
Movie chains, including AMC Entertainment, Cinemark and Regal Cinemas, are seeking an injunction against Gov. Philip Murphy's phased reopening schedule unless it allows them to reopen.