In this March 17, 2011, file photo, cans of Coca-Cola and Diet Coke sit in a cooler in Anne's Deli in Portland, Ore. The Coca-Cola Co. plans to help collect and recycle a bottle or can for every one that it sells by 2030.
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In this March 17, 2011, file photo, cans of Coca-Cola and Diet Coke sit in a cooler in Anne's Deli in Portland, Ore. The Coca-Cola Co. plans to help collect and recycle a bottle or can for every one that it sells by 2030.

Last week, the Coca-Cola Company unveiled an ambitious plan to recycle a bottle or can for every drink it sells by 2030. It is the latest move by the Atlanta-based soda giant to address environmental concerns tied to its production. Will this plan work? We talked with environmental historian Bart Elmore, author of the book, “Citizen Coke: The Making of Coca-Cola Capitalism.”