Is Coca-Cola's Recycling Goal Feasible?
Last week, the Coca-Cola Company unveiled an ambitious plan to recycle a bottle or can for every drink it sells by 2030. It is the latest move by the Atlanta-based soda giant to address environmental concerns tied to its production. Will this plan work? We talked with environmental historian Bart Elmore, author of the book, “Citizen Coke: The Making of Coca-Cola Capitalism.”