New WNBA President Hopes To Reshape Women's Basketball
Although 2015 was a fantastic year for women’s athletics, one of the oldest women’s professional sports leagues is struggling to stay relevant. The WNBA has seen declines in both game attendance and TV ratings from the previous year, which prompted the decision to find a new face for the association. Atlanta native Lisa Borders was named president of the WNBA earlier this year. She has been tasked with the goal of expanding the brand of women’s basketball and dealing with the challenges associated with the sport.
We sit down with Borders to talk about her time at the helm and what she hopes to accomplish for women’s athletics during her tenure.