Entertainment giant Netflix says it may "rethink" its investment in Georgia if a controversial abortion law survives legal challenges. 

Netflix chief content officer Ted Sarandos said in a statement the company will work with the American Civil Liberties Union to fight the Living Infants Fairness and Equality Act in court.

“We have many women working on productions in Georgia, whose rights, along with millions of others, will be severely restricted by this law. It’s why we will work with the ACLU and others to fight it in court. Given the legislation has not yet been implemented, we’ll continue to film there - while also supporting partners and artists who choose not to. Should it ever come into effect, we’d rethink our entire investment in Georgia.”  

The LIFE Act, signed by Gov. Brian Kemp three weeks ago, would effectively ban abortions in the state once heartbeat activity is detected, around six weeks into pregnancy and before some women know they are pregnant.

Netflix is the first major player in the state's film and television economy to speak out on the bill. Actress Alyssa Milano held a press conference on the final day of the legislative session with some local film workers who oppose the measure, while others have called for a boycott of the state.

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Jordan Peele and J.J. Abrams are still planning on shooting the show "Lovecraft Country" in the state but have pledged money and support to Georgia groups opposed to the law.

Others say they are waiting to see what the courts have to say about the bill, noting similar abortion restrictions have been continuously blocked in other states.

When lawmakers sent a so-called "religious liberty" bill to then-Gov. Nathan Deal, Netflix, Disney and other groups threatened to leave Georgia if it took effect. Deal vetoed that measure.

The ACLU of Georgia and other groups have said they plan to file suit to challenge the bill, an exact timeline is not known.

The LIFE Act is set to take effect Jan. 1, 2020.