Great American Cookie Company Co-Founder Talks 'Time To Get Tough'
Before disruption, grit and brand building were buzzwords, those concepts drove rare, original thinkers like Michael J. Coles. Coles and his partner turned a small investment and a cookie shop at Perimeter Mall into $100 million in sales as the Great American Cookie Company. Coles went on to run for office, turn Caribou Coffee around and become a record-breaking endurance cyclist.
His success story comes with its share of devastating disappointments and a variety of crashes, but it also has many opportunities in which Coles picked himself back up and got back in the saddle – in his case, on a racing bike. Coles joined "On Second Thought" to share the story he and historian Catherine M. Lewis tell in his memoir, "Time to Get Tough: How Cookies, Coffee and a Crash Led to Success in Business and Life."
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