Nearly 1,000 teens produced their own public service announcement on safe driving as part of the Toyota and Discovery Education TeenDrive365 Video Challenge. With the Top 10 finalists identified by a panel of judges, communities across the country now have the opportunity to vote for their favorite at now until April 22, 2020.

Among the top 10 finalists is Palmer Williams, a senior at Hillgrove High School in Powder Springs, GA. His PSA, entitled "HEY!", encourages drivers to put their phones down and pay attention to their surroundings. HEY!, an acronym for "Hands on the wheel, Eyes on the road, Yield from distractions," cleverly captures the audience's attention while promoting safe driving practices. Watch the full PSA here

Since 2011, the Toyota TeenDrive365 Video Challenge has awarded over a quarter million dollars in total to high school students across the United States to raise awareness about the dangers of distracted driving. The student-created PSAs are published nationally by Toyota, effectively sharing the importance of safe driving to teens and families.

The TeenDrive365 Video Challenge prizes include:

  • Grand Prize: $15,000 and the chance to work with a Discovery Education film crew to reshoot the winning video as a TV-ready PSA
  • Second place prize: $10,000
  • Third place prize: $7,500
  • Fourth to tenth place prizes: $2,500 each
  • NEW! State Merit prizes: Exclusive pack of swag from TeenDrive365
  • People’s Choice prize: $5,000

“The TeenDrive365 Video Challenge amplifies the power of teen voices to educate their peers across the country about the importance of driver safety,” said Lori McFarling, President of Corporate Education Partnerships at Discovery Education. “We’re proud to support Toyota’s leadership in empowering teenagers as they take their seats behind the wheel. This year’s submissions are powerful and we’re excited to share them with young people and their families as we move into the next phase of the Challenge.”

The TeenDrive365 Video Challenge supplements TeenDrive365, a digital program produced in partnership between Toyota and Discovery Education, offering no-cost learning resources empowering educators, families, and teens with life-saving habits. The Toyota TeenDrive365 resources are available at and through Discovery Education Experience.