People place a higher value on items they build themselves.

THE IKEA EFFECT ft. Joanna Hausmann! BrainCraft

Premiered June 27, 2018
THE IKEA EFFECT ft. Joanna Hausmann!

In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.

About the Program

BrainCraft

Vanessa Hill talks about psychology, neuroscience, and why we act the way we do. Neuroscience has never been so animated.

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