Police will be targeting drunk drivers in Georgia through the July 4th holiday.

The Governor's Office of Highway Safety will be kicking off "Operation Zero Tolerance" Friday. The effort will include sobriety checkpoints and increased patrols to seek out offenders.

State officials reported 298 people died in alcohol-related crashes in 2010 — roughly a fourth of traffic deaths in the state.

The summer anti-DUI campaign in Georgia coincides with the national crackdown called Drive Sober or Get Pulled Over.

Federal transportation officials said nearly 400 people died in highway accidents across the country around the Independence Day holiday two years ago. More than a third of those accidents involved a driver with elevated alcohol levels.

Tags: Governor's Office of Highway Safety, DUI, drunk driving, police checkpoint