The German firm is selling shoes created with Ye (formerly Kanye West) before his antisemitic remarks led to termination of the deal in October. Some of the proceeds will go to anti-racism nonprofits.
Recent antisemitic incidents have put American Jews on edge. Community leaders hope this moment will finally make clear the importance of education and allyship.
The decision follows a nearly decade-long relationship between the German sneaker giant and the rap superstar, also known as Kanye West.
Adidas placed its relationship with the rapper under review earlier this month. And while he's since doubled down, the company hasn't given an update — and continues to release new Yeezy products.
The Twitter competitor made the surprise announcement Monday, coming days after Ye's accounts on Twitter and Instagram were locked over a string of antisemitic posts