Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
The iconic Golden Arches have been replaced with two bold orange backslashes and a red circle, representing a tiny burger and a pair of large fries.
The big announcement ends 18 months of research, focus groups and fan submissions for the organization's new identity and brand.
