The order aims to ban "pay-for-play" NIL deals, mandates scholarships for women's and Olympic sports and threatens to withhold funds from schools who don't comply. But its legality is in question.
The University of Southern California had returned the award a decade ago after an NCAA investigation that found Bush received what were then impermissible benefits during his time with the Trojans.
Laws take effect this week in seven states that allow college athletes to be compensated for their name, image and likeness. It opens the door for collegians to make money off endorsement deals.
