Large companies have played the role of activists and been one of the biggest countervailing forces against social and religious conservatives on LGBTQ measures. All that is at stake now.
It's hard to imagine a piece of clothing that's more wrapped up in American history and mythology than blue jeans. They were invented 150 years ago.
Remember when we couldn't get enough athleisure? Or pajamas? Now, the hottest question for clothing retailers is whether they've got an "inventory glut." For shoppers, this means discounts.
Levi's is suspending commercial operations in Russia, citing its aggression in Ukraine. The company's iconic blue jeans represented freedom and capitalism during the days of the Soviet Union.