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News Articles: influencers

Snow falls on an empty parking lot outside a supermarket in December in Northvale, N.J. Social media weather forecasters span a wide range of reliability — from amateurs with no science background to accredited meteorologists.

Tagged as: 

  • Weather

Weather influencers are going viral. How much should we trust them?

The weather genre online spans a wide range of sources. Experts say that while weather influencers can help fill an information gap, social media platforms tend to prioritize likes over accuracy.

January 23, 2026
|
By:
  • Ava Berger
Pro-Trump influencer and YouTuber Benny Johnson being interviewed in Phoenix earlier this year. Johnson is one of many political influencers with close ties to the Trump administration.

Tagged as: 

  • Politics

Pro-Trump influencers take a victory lap amid fallout from viral video alleging fraud

The swift policy and political repercussions the video helped propel illustrate the symbiotic relationship between online content creators and the Trump administration's policy goals.

January 07, 2026
|
By:
  • Jude Joffe-Block

Tagged as: 

  • National

Brett Cooper says she makes up her own mind — about Trump and everything else

NPR's Steve Inskeep asks conservative commentator Brett Cooper about her YouTube following, her recent criticisms of President Trump and her opinion of Nick Fuentes.

December 10, 2025
|
By:
  • Steve Inskeep
Foot mask treatment

Tagged as: 

  • Health

Is it the magnesium or the massage? The facts about magnesium lotion for sleep

Social media influencers claim that using lotion with magnesium promotes sleep. But there's little evidence magnesium taken in this way is effective.

September 15, 2025
|
By:
  • Katia Riddle
Content creator <a href="https://kiraabboud.com/"target="_blank"   >Kira Abboud</a> shows off "Rich Auntie Outfits" in a <a href="https://www.instagram.com/p/DI_gVVfRfCE/?img_index=4"target="_blank"   >recent post</a> on her Instagram account.

Tagged as: 

  • Arts & Life

The economy is turbulent for influencers, too — here's how you might see it online

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, impacting the multibillion-dollar influencer industry in what could be a new recession indicator.

July 16, 2025
|
By:
  • Kristian Monroe
Dave Portnoy spoke to NPR's Steve Inskeep as part of a series meant to put real questions to controversial or influential figures.

Tagged as: 

  • Politics

Dave Portnoy on Trump, the 'manosphere' and 'Barstool conservatism'

Barstool Sports founder Dave Portnoy spoke to Morning Edition. Here's what he had to say about why he voted for President Trump, how he disagrees with him and whether he could support Democrats.

June 09, 2025
|
By:
  • Steve Inskeep
Influencer Mario Nawfal, right, interviewing Belarusian president Aleksandr Lukashenko earlier this year. Lukashenko repeated Russian talking points in the interview about Russia's invasion of Ukraine.

Tagged as: 

  • Technology

How Elon Musk's favorite news influencer is capitalizing on his clout

The Australian crypto entrepreneur now hosts chats with world leaders. "If [he] is sharing a story, there's a good chance that U.S. policymakers are reading it — and acting on it," said one analyst.

April 20, 2025
|
By:
  • Huo Jingnan
Netflix’s new docuseries takes on the dark side of kidinfluencing. Tudum/Netflix

Tagged as: 

  • News

Georgia’s most famous influencer gets a new Netflix docuseries

Netflix’s latest docuseries, Bad Influence: The Dark Side of Kidfluencing, is an explosive look into Georgia native and child star Piper Rockelle, who is one of the most infamous online personas of her generation.

April 15, 2025
|
By:
  • Sundi Rose and
  • The Telegraph
Wombats at the Hannover Zoo in Germany. Sam Jones, a self-described outdoor enthusiast with a large social media following, was widely criticized in Australia after briefly yanking a wombat joey away from its mother in the night.

Tagged as: 

  • Animals

A U.S. influencer outrages Australians by snatching a baby wombat from its mom

Outdoor enthusiast Sam Jones left Australia after posting a video of herself separating a baby wombat from its mom on a dark road. Australians are cheering her departure and worrying about the animal.

March 14, 2025
|
By:
  • Rachel Treisman
Andrew Tate (foreground) and his brother Tristan arrive in Fort Lauderdale, Fla., on Thursday, after Romanian authorities lifted travel restrictions against them.

Tagged as: 

  • National

Andrew Tate, facing rape and trafficking charges in Romania, is back in the U.S.

The Tate brothers have been allowed to leave Romania, where they were charged with human trafficking, rape and forming a criminal group to sexually exploit women. They arrived in Florida on Thursday.

February 27, 2025
|
By:
  • Rachel Treisman
Screenshots from Mallory DeMille's Instagram, where she takes on the wellness industry as @this.is.mallory.

Tagged as: 

  • Science

Bad wellness advice is all over social media. These creators are pushing back

A growing group of content creators are trying to counteract misleading and false wellness claims online from influencers hawking supplements and unproven remedies.

February 22, 2025
|
By:
  • Jude Joffe-Block
Social media influencers wearing white produce content during the final day of the Democratic National Convention in Chicago on Aug. 22, 2024.

Tagged as: 

  • Media

How influencers are impacting journalism

NPR's Eric Deggans speaks to Summer Harlow of the Knight Center for Journalism in the Americas and V Spehar of UnderTheDeskNews about the role of influencers in journalism.

January 05, 2025
|
By:
  • Eric Deggans,
  • Eleana Tworek,
  • and 1 more
TikTok creators are preparing for the app to potentially be shut down in the U.S. this month unless it's sold to a non-Chinese company.

Tagged as: 

  • Arts & Life

Here's how TikTok creators are preparing for a TikTok ban

TikTok will be shut down in the U.S. this month unless it's sold to a non-Chinese company. Here's how creators are preparing.

January 01, 2025
|
By:
  • Claire Murashima
A voter enters the Bucks County Administration building in Doylestown, Pa. on Oct. 31, 2024.

Tagged as: 

  • National

An influencer thought someone dropping off ballots was ‘suspect.’ It was the postman

Even before Election Day, unsubstantiated rumors about voter fraud are beginning to focus on specific public servants and voters, leading to harassment and threats.

November 02, 2024
|
By:
  • Lisa Hagen
Some TikTok creators have embraced the de-influencer movement, like Diana Wiebe, seen in a screenshot here, who goes by the TikTok handle @depressiondotgov and critiques social media influencing.

Tagged as: 

  • Arts & Life

'This is garbage': Step aside, influencers — we're now in the era of de-influencing

A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.

March 27, 2024
|
By:
  • Brianna Scott
  • Load More

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