Conservative hostility over Target's Pride merchandise took a material hit to the company's sales, indicating a broader trend in backlash against companies for supporting the LGBTQ+ community.
The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.
Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.
Large companies have played the role of activists and been one of the biggest countervailing forces against social and religious conservatives on LGBTQ measures. All that is at stake now.