On Thursday, Gov. Brian Kemp announced

On Thursday, Gov. Brian Kemp announced "Every. One. Counts." The state's official campaign to encourage participation in the 2020 U.S. Census.

Gov. Brian Kemp announced the state's official 2020 census campaign on Thursday. The aim of "Every. One. Counts" is to encourage all Georgia residents to respond to the questionnaire.

The campaign is lead by the state's complete count committee, a group of politicians, civic leaders and nonprofit partners from across the state. The committee is working with the U.S. Census Bureau and local partners in Georgia to get the word out and secure strong participation in the 2020 census. 

"This campaign will work closely with census-focused organizations at the state, local, and federal levels to ensure Georgia is best prepared for the next decade," Kemp said in his announcement. 

RELATED: The 2020 Census Will Have A Long-Lasting Impact In Georgia: Here's What You Need To Know

A population count is mandated by the U.S. Constitution and has taken place in some form since 1790. The bipartisan group the governor has assembled hopes to educate residents in the state about the importance of the census and how data collected will be used as a guide for decisions made by federal agencies for the next 10 years. 

"The census impacts everything from your representation in congress to federal funds that benefit your community on critical issues including healthcare, education and transportation," Kemp said Thursday. 

Georgia's 2010 count of more than 9.6 million residents lead to a new congressional seat and provided the state with nearly $16 billion in federal funds.

Residents will begin receiving invitations to fill out their census online, by phone or via mail in mid-March. Census Day is April 1, 2020.