This year, a panel of judges comprised of community leaders, educators, communications experts and Toyota representatives will convene to select challenge winners. Since the inception of the competition, thousands of video submissions have been considered, and the effort has awarded hundreds of thousands of dollars in student grants and prizes. The top ten finalists’ videos – some amusing and others more serious in tone – communicate the importance of maintaining safe driving habits and avoiding fatal distractions while behind the wheel.
“The TeenDrive365 Video Challenge inspires meaningful peer-to-peer conversations across digital learning environments, with the goal of empowering young drivers with the tools they need to help other students develop safer driving habits,” said Lori McFarling, senior vice president and chief marketing officer, Discovery Education.
This year’s challenge grants include:
Grand Prize - $15,000 and the chance to work with a Discovery film crew to reshoot the winning video as a TV-ready PSA;
Second Place - $10,000;
Third Place - $7,500;
Fourth through Tenth Places - $2,500 each;
Four Regional Prizes - $1,000 each; and
One People’s Choice Prize – selected online through public vote - $5,000 and a trip to attend a taping of a show that airs on Discovery Communications’ Velocity Network.