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Thursday, July 10, 2014 - 1:21pm

Mayor Kasim Reed: Carter And Nunn Need To Reach Out To Minority Voters Sooner

Atlanta Mayor Kasim Reed says in order for Democrats Jason Carter and Michelle Nunn to win in November, they will have to spend campaign funds reaching out to the 600,000 to 900,000 minority voters in Georgia.

“And if they haven’t invested, I would say somewhere between three to five million in their registration efforts and in their voter contact efforts, I don’t believe they are going to prevail,” Reed told GPB’s Bill Nigut.

Reed says the typical Democratic strategy of waiting until September to reach out to black voters won’t work.

“If someone calls on me at that point, I’m not going to be too responsive to that because I think that’s offensive and I think it’s the old way,” he said. “What needs to happen is you have to communicate with all your constituencies at the exact same time through election day.”

You can hear more of Bill Nigut’s conversation with Mayor Kasim Reed on Friday, July 11 at 3 p.m. on “Political Rewind”.