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Thursday, November 14, 2013 - 11:05am

Georgia Gives Day Nets Nearly Twice Last Year's Haul

Updated: 1 year ago.
The 24 hours of online charitable giving ended at midnight Wednesday, netting $1,448,233, nearly twice last year's total. (Graphic courtesy of the Georgia Center for Nonprofits)

The tallies are in for the second annual Georgia Gives Day.

The 24 hours of online charitable giving ended at midnight Wednesday, netting $1,448,233, nearly twice last year's total.

The nonprofit receiving the most donations this year was the National Infantry Museum Foundation in Columbus, with $51,497.

"Right around the lunch hour we surpassed last year and we knew we were in for a special year," said Tom Zimmerman, spokesperson for the Georgia Center for Nonprofits, which organizes Georgia Gives Day.

Organizers had set a goal of passing the million dollar mark this year, which they hit around 4 p.m., before many of the participating nonprofits had deployed their dinnertime social media messages, Zimmerman said.

Participating nonprofits did a much better job activating their own donor networks this year, he said.

The nonprofit receiving the most donations, rather than the most dollars, was Furkids, an Atlanta animal rescue and no-kill shelter with 575 gifts.

The John S. and James L. Knight Foundation provided additional incentive gifts to the biggest donation recipients in Bibb, Baldwin, and Muscogee Counties.

The Bibb County nonprofit receiving the most donations was, for the second year, NewTown Macon with $13,535.

Georgia Gives Day was inspired by similar statewide fund drives elsewhere in the country, such as Give to the Max Day, which brought in $16.5 million for Minnesota nonprofits in 2012.

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