Skip to main content
Visit our new News website at
Friday, April 12, 2013 - 3:42am

WORKING: The Friend Factor

Updated: 4 years ago.
Your friends can have a big influence on many parts of your life, including the choices you make in your career and the opportunities available to you at work. Our career expert, Brandon Smith, helps us understand that influence and when it’s time to find some new friends. (Photo Courtesy of Michael Lokner via Flickr.)

Mom and Dad always told you to choose your friends wisely. Apparently, they were right. A new book looks at the influence our friends have on our careers from the teen years on.

“If your friends sort of have high career standards for themselves, you’llsort of rise to that level, you’ll adapt to the norm of that group and you will end up achieving more yourself,” author Carlin Flora told the Marketplace Morning Report last month.

Our own career expert, Brandon Smith, is here to talk more about the influence friends can have on our lives socially and at work.

Brandon Smith teaches about leadership, communication, and workplace culture at Emory University's Goizueta Business School. More of his advice is on his blog and at While you’re there, ask him your workplace or career question. We might use your question on a future radio segment.