The NAACP and several of the nation's leading African-American Baptist organizations have launched a voter education effort leading up to the November election.
The campaign, announced Wednesday in Atlanta, is called "This is My Vote!"
Organizers said the drive comes in response to a wave of ballot access laws enacted across the country. The NAACP argues the laws place considerable burdens on poor and minority voters. Some of those citizens, they say, do not have government-issued IDs and may have trouble gathering the documentation to get them.
Proponents say the laws are necessary to prevent voter fraud.
With the new campaign, the NAACP will help churches conduct voter registration drives, teach voters about the requirements in their state and push voters to go to the polls this fall.