There are 88,000 unregistered Latino voters in Georgia. That’s according to the Georgia Association of Latino Elected Officials.

The effort to register these new voters is going viral with online videos.

A public service announcement for the ¡Órale 10! initiative” is airing on Spanish media channels throughout Georgia. It’s a video contest to raise more awareness about getting Latinos to the polls. The person who creates the most popular video will win an ipad. “¡Órale" means “Go For It.” Jerry Gonzalez with GALEO explains the “10:”

“Basically we’re asking people to take the pledge of 10, commit to registering 10 voters before the elections and we’ve had a very positive response so far.”

Immigration is expected to be one of the most mobilizing issues for Latinos in both the July and November elections.

Tags: GALEO, Latino voters, parker wallace