Friday night football is a tradition in Georgia communities. And it’s not just a big deal for sports fans. It’s also big for local businesses.

Folkston is one such example. The town of 2,800 people is in southeast Georgia, between Waycross and the Florida line. And when the Charlton County High School Indians play home games, the community comes alive.

Jesse Crews is the longtime athletics director for Charlton High, and he joins GPB's Edgar Treiguts.

Tags: Georgia, business, South Georgia, Folkston, high school football, local economy, Charlton County High School, Jesse Crews