Medical and business groups are launching their television campaign this week to convince voters to increase car tag fees.
The new $10 a year fee would pay for a statewide trauma care network.
Between 400 and 700 hundred Georgians die each year from accidents because only 16 emergency rooms in the state have trauma centers.
Voters will be asked on the November ballot if they support a measure to raise car tag fees to fund a trauma network.
Trauma surgeon Gage Ochsner of Savannah's Memorial Health University Medical Center says, the campaign will win over even anti-tax voters.
"If you want to call it a tax, call it a tax," Ochsner says. "It's a $10 tax once a year that gives you and your family access to a system that could potentially save their life."
The $1 million dollar ad campaign is paid for by a coalition including the Georgia Chamber of Commerce and regional medical facilities.