Today’s the deadline to register to vote for the July 20th primaries in Georgia. But a group supporting the Latino community has another date in mind.

That date is the General Election in November. To that end, the Georgia Association of Latino Elected Officials, or GALEO, has started what they call an “unprecedented effort” to register and energize 100,000 new voters.

The group’s push comes in response to what they say is a growing amount of anti-immigrant sentiment sweeping the state, in support of Arizona’s controversial law.

Jerry Gonzalez, executive director of GALEO, says much of that rhetoric is coming from gubernatorial candidates:

“Many of the candidates are displaying very disturbing commentary regarding the Arizona law and further anti-immigrant initiatives, and we want to make sure we can send a clear message saying the Latino community doesn’t stand for this.”

Gonzalez says his group does not specifically endorse or oppose individual candidates.

He estimates Georgia already has more than 150-thousand registered Latino voters.

Tags: Georgia, governor's race, voter registration, GALEO, latino vote, hispanic vote