Golfers and fans began arriving in town over the weekend.
Today, pros from around the world are teeing off in the first set of practice rounds at Augusta National.
One golfer who will be watched a bit more closely is Tiger Woods.
This year’s Masters marks his first professional outing since a sex scandal.
There are predictions that the tournament will attract a media frenzy.
But Barry White of the Augusta Convention and Visitor’s Bureau thinks it’s a lot being made of nothing.
"We may see a few additional media people in town," said White. "That may be 100 or maybe 200 people. But in the grand scheme of things I think it’ll just be absorbed into what we do every single year."
Woods has already won four green jackets.
This year the pressure is on as the shamed champion tries to restart his career and repair his image.