TomorrowLand music festival is so popular, last year they turned away 2 million fans. Yes, turned them away.
Now for the first time, the hyper-popular Belgian festival is going International.
The 2,000-acre Bouckaert Farm in Chattahoochee Hills, just outside Atlanta, has been chosen as the sight. This is the culmination of a month’s long search that included more than 100 sites for consideration.
According to organizers, TomorrowLand was founded by Manu and Michiel Beers, Belgian brothers who describe it as "more exciting than anything we ever dreamed of when we started years ago as young music lovers and entrepreneurs." "When [the Beers] started the festival, they started it because they love where they're from, they love their hometown, and they just love music," Justin Epstein, spokesperson for TomorrowWorld tells us. "Truthfully it started as a little festival and it just literally grew and grew and grew. And the reason why it's become what it has become is just because [the Beers] never lost sight of that."
The number of people who attended TomorrowLand doubled from 90,000 in 2009 to 180,000 in 2012.
"This thing is more than a festival, it's an experience," Epstein continues. "The best way I would explain it is Burning Man with Cirque du Soleil. It's so theatrical and over the top, like magical." And it's a huge deal that it's coming to Atlanta. "Right now, Atlanta is such a cultural melting pot. It's amazing who comes here. With TomorrowWorld coming, the amount of money that comes in, the jobs created — it's a great opportunity for any city or any place."
The Georgia TomorrowLand Festival is expected to draw 130,000 fans.