Author, marketer, and media consultant Simon Sinek famously argues, in his legendary TED Talk, that the likes of Steve Jobs, the Wright brothers, and Martin Luther King, Jr. didn't become successful because they focused on how things are done or even what gets done. They started by asking why. His discussion of how great companies (in terms of Apple), great inventions (manned flight), and great social progress (MLK, Jr.) come about all revolves around the idea that "People don't buy what you do. They buy why you do it." Business, like education, must come from a place of inspiration. No better lesson can begin the entrepreneurship curriculum than Sinek's mantra.