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SSEF1

Explain why limited productive resources and unlimited wants result in scarcity, opportunity costs, and tradeoffs for individuals, businesses, and governments.

The Coca-Cola Company

If you’ve got an idea for the next great flavor of Coca-Cola but don’t know what to do with it, we’ve got you covered. We visit the world headquarters of The Coca-Cola Company in downtown Atlanta...

Explain why limited productive resources and unlimited wants result in scarcity, opportunity costs, and tradeoffs for individuals, businesses, and governments.

SSEF1 b

Define and give examples of productive resources (i.e. factors of production): natural resources (i.e. land), human resources (i.e. labor and human capital), physical capital and entrepreneurship.

The Coca-Cola Company

If you’ve got an idea for the next great flavor of Coca-Cola but don’t know what to do with it, we’ve got you covered. We visit the world headquarters of The Coca-Cola Company in downtown Atlanta...

SSEF1 c

Explain the motivations that influence entrepreneurs to take risks (e.g., profit, job creation, innovation, and improving society).

The Coca-Cola Company

If you’ve got an idea for the next great flavor of Coca-Cola but don’t know what to do with it, we’ve got you covered. We visit the world headquarters of The Coca-Cola Company in downtown Atlanta...

The Coca-Cola Company

If you’ve got an idea for the next great flavor of Coca-Cola, but don’t know what to do with it, we’ve got you covered. We visit the world headquarters of The Coca-Cola Company in downtown Atlanta, and talk with a few of their nearly 100,000 employees about what it takes to be one of the most recognized brands on the planet. It turns out those high school chemistry classes might come in handy.