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BrainCraft | THE IKEA EFFECT ft. Joanna Hausmann!

THE IKEA EFFECT ft. Joanna Hausmann!

In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.

Premiere Date: June 27, 2018 | Runtime: 00:05:49

About BrainCraft

Vanessa Hill talks psychology, neuroscience and why we act the way we do. Neuroscience has never been so animated.