Georgia Public Broadcasting

The Coca-Cola Company

426 - Jerry Wilson, Senior Vice President, The Coca-Cola Company - February 22, 2009

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Episode #426
Jerry Wilson
Senior Vice President, The Coca-Cola Company



As unemployment inches toward double digits, thousands of Georgians are faced with the real prospect of losing their jobs...or the immediate need to find a new one. In this environment, how do you do that? For advice, we turn to the world’s most valuable brand: Coca-Cola, and one of their senior executives, Jerry Wilson, whose new book is all about creating the brand that is you.

Download a transcript of this episode. (PDF)

Description: 

Episode #426
Jerry Wilson
Senior Vice President, The Coca-Cola Company




As unemployment inches toward double digits, thousands of Georgians are faced with the real prospect of losing their jobs...or the immediate need to find a new one. In this environment, how do you do that? For advice, we turn to the world’s most valuable brand: Coca-Cola, and one of their senior executives, Jerry Wilson, whose new book is all about creating the brand that is you.


"Unless pre-empted by other programming"

Download a transcript of this episode. (PDF)

episode_airdate: 
Sunday, February 22, 2009 - 8:30am
episode_airdate2: 
Monday, February 23, 2009 - 2:00pm
knowledge_airdate: 
Sunday, February 22, 2009 - 2:00am
knowledge_airdate2: 
Wednesday, February 25, 2009 - 1:30am
knowledge_airdate3: 
Wednesday, February 25, 2009 - 11:30pm