Reading Rainbow, hosted by LeVar Burton, is a critically-acclaimed award-winning half-hour PBS series that turns children on to books and reading. The series targets 4-8 year-olds and is based on research that identifies these early years as the optimum time for children to learn to read and to adopt positive reading habits, skills and attitudes.

Reading Rainbow's dynamic, fast-paced, magazine-style format features on-location adventures, colorful animation and hip music videos. Popular personalities, including Bill Cosby, Tyne Daly and Whoopi Goldberg, narrate the program's feature book, while captivating illustrations appear on-screen. "Kid-on-the-street" interviews allow real kids to sound off about issues, and in every episode kids the age of viewers recommend three additional books to read.