Mon., July 14, 2014 4:00pm (EDT)

Tipping The Cap To Derek Jeter, An All-Star's All-Star
By Bill Chappell
Updated: 2 weeks ago

Those tipping their caps to Derek Jeter include former Yankees manager Joe Torre and his former teammates Mariano Rivera, Andy Pettitte, Jorge Posada, and Tino Martinez, in a new ad by Nike.
Those tipping their caps to Derek Jeter include former Yankees manager Joe Torre and his former teammates Mariano Rivera, Andy Pettitte, Jorge Posada, and Tino Martinez, in a new ad by Nike.
We're halfway through the last baseball season for New York Yankee Derek Jeter, and that's reason enough for Nike's Jordan Brand to craft a stirring tribute that shows his fellow sports stars, fans and rivals giving a nod to the shortstop.

The video follows along as a simple gesture a tip of the cap from Boston Red Sox pitcher Jon Lester during a Jeter at-bat becomes a swelling show of respect for the Yankee whose talent, work ethic and personality have made him a celebrity for all the right reasons.

Adweek says the "epic 90-second commercial" will be broadcast during Tuesday night's All-Star Game, the last one for Jeter, who's retiring at age 40.

The "RE2PECT" ad starts in a stadium, where Spike Lee and former Mayor Rudolph Giuliani are among those who tip their caps. It then moves far beyond, to Phil Jackson and Maya Moore, to Jay Z and Billy Crystal, to pixelated Mets players and begrudging Red Sox fans.

Michael Jordan and Tiger Woods make appearances; so does former Yankees manager Joe Torre, seated at a table with a few of Jeter's old teammates.


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