Thousands of people cross the U.S.-Mexico border everyday. An untold number buy tostilocos chips loaded with toppings many might consider loco, as in crazy.
The gastronomic marvel that is tostilocos involves a snack-sized bag of salsa verde-flavored Tostitos piled with hot sauce, pickled pork rinds, chopped cucumbers, jicama, deep-fried peanuts, tamarind candy, pickled fruit sauce called chamoy and a squeeze of lime. All those toppings go straight in the bag, and often spill out over the sides.
This combination of salt, sour, sweet and heat will set you back about $3. And it is not for the faint of heart.
"I pride myself on trying everything at least once," says NPR photographer Kainaz Amaria, who crossed from Tijuana to San Ysidro, Calif., in March. But with the combination of the exhaust fumes at the border crossing, the "electric pink" fruit sauce and the pickled pork rinds plucked from a bucket, she says: "I just couldn't do it."
Amaria, Morning Edition Host Steve Inskeep and several producers traveled 2,428 miles along the Mexican-U.S. border this spring to gather stories of the area's unique culture for the Borderland radio and Web series. (For a slowed-down look at tostilocos, go here.)
They found Fidencio Rodriguez, 46, making tostilocos in a stall he's had for 25 years near the port of entry where pedestrians and cars line up to cross. "I like working here. I have my own schedule, and it's good work," he tells NPR. He's from Quertaro state, and says the tostilocos craze took off in 2011.
But Southern food expert John T. Edge puts the snack's birth date back farther. It probably began popping up in Tijuana about 10 years ago as a cheap, fun filler at soccer games and along the town's Avenida Revolucin after the bars closed, he says. Now the unique flavor profile is attracting the attention of everyone from high-end American chefs to Taco Bell.
As Edge sees it, tostilocos is quintessential border food.
"It's almost like a Mexican reclamation effort," Edge tells The Splendid Table. "It's like if American companies took tortilla chips and packaged them and sold them to everyone, that would be Tostitos. Then Mexican-Americans and Mexicans from Tijuana are reclaiming Tostitos chips for Mexico by adding all these things to them and creating a new product."