Red, white, and gold -- they were the original colors of the Atlanta Falcons, and now they will represent Atlanta's new Major League Soccer team.
After weeks of speculation, Falcons owner Arthur Blank confirmed Wednesday evening he is founding an MLS team.
MLS Commissioner Don Garber says this is part of the league's broader expansion into the Southeast.
"Atlanta's one of the largest markets in North America, it happens to be the largest market without an MLS team. It's very diverse, very rich in sports tradition.”
Blank says Atlanta is a natural soccer market.
"It's a growing population, a diverse population, tremendous urban growth, lots of young folks."
That Atlanta Journal Constitution is reporting that Blank paid the league $70 million for franchise rights. The team is set to play its first game in 2017.
Watch the full press MLS Atlanta press conference below: