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Saturday, April 13, 2013 - 1:15am

The Music Of The Venezuelan Presidential Campaigns

Updated: 1 year ago.
Alvaro Perez volunteers as a DJ at a socialist party stand in Caracas, Venezuela, playing songs in support of candidate Nicolas Maduro.

On Sunday, voters in Venezuela will head to the polls, and in Caracas, the noise level is as high as voters' emotions. There is a background noise that accompanies everyday life in Latin America, a constant soundtrack: music blaring from food stands and cars, loud automobiles that are so run-down they defy the laws of physics, street vendors yelling product names. I've spoken to many immigrants to the U.S. who, like me, first arrived to live in the suburbs and found the absence of bochinche, or ruckus, maddening.

During election season in most Latin countries, things get especially raucous. Cars drive by waving party flags and honking. Rallies pop up throughout the city. Political music blasts everywhere, often from booths set up on sidewalks. While musicians in the U.S. endorse candidates, and politicians seize on particular songs as their campaign themes, campaigns in Latin America often develop entire soundtracks.

The coming election in Venezuela will decide whether or not the country continues the socialist policies of late President Hugo Chavez, embodied by the nominee from his party, Nicolas Maduro, or embarks on a new course under opposition candidate Henrique Capriles. Rallies for both candidates occur every day, and the mood can switch from celebratory to tense in a matter of seconds. The music is an extension of that constant presence. Campaign cars and trucks drive through the capital of Caracas, honking and playing their respective party's soundtrack, which you can buy from street vendors who weave in and out of traffic or at one of the many stands staked out throughout the city.

The offerings range from incredibly cheesy jingles to infectious dance tunes and powerful folk ballads. At one of the red points what Venezuelans call the red-roofed socialist stands that adorn the city like polka dots a young man named Alvaro Perez manned a DJ booth, where he spun records praising Chavez and urged Venezuelans to vote for Maduro.

The music can edge from patriotism to vitriol. In the staunchly pro-Chavez 23 de Enero neighborhood this week, a party truck drove by playing an ominous jingle that includes the lyrics, "He who doesn't vote for Maduro doesn't have a heart / like a dead man."

Meanwhile, the opposition scored a musical coup when Puerto Rican salsa legend Willie Coln penned a song called "Mentira Fresca" or "New Lie." The lyrics take aim at Maduro and the policies of his predecessor: "Fresh lies spoke again on television. He said there wouldn't be another devaluation. He's just the substitute, in charge of making a disaster worse." It's become an anthem among conservatives.

As with every musical beef, there was a witty response. Last week, candidate Maduro responded directly to Willie Coln: He suggested Coln listen to Eddie Palmieri's "Sujetate La Lengua," or "Bite Your Tongue." That's something nobody involved in this election is doing.

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