Mon., September 24, 2012 1:00pm (EDT)

'Flo' Makes List Of 'Top 10 Female Ad Icons;' Who's Missing?
By Mark Memmott
Updated: 8 months ago

Flo's an icon, the folks at <em>Ad Age</em> say.
Flo's an icon, the folks at Ad Age say.
Ad Age just unveiled its "top 10 female ad icons of all time" list:

-- Morton Salt's 'umbrella girl."

-- Betty Crocker.

-- Miss Chiquita.

-- Rosie the Riveter.

-- Josephine the Plumber (Comet cleanser).

-- Mrs. Olson (for Folgers coffee).

-- Madge the manicurist (Palmolive soap).

-- Rosie the waitress (Bounty paper towels).

-- Clara Peller (Wendy's "where's the beef?" lady).

-- Flo (for Progressive insurance).

Flo seems too new to have made the list, in our humble opinion. Especially since among those who didn't crack the top 10 are:

-- Little Debbie.

-- Elsie the cow (Borden milk).

-- The Ivory soap baby (and no, porn star Marilyn Chambers was never the baby, but Snopes.com says she was one of the "mothers" on the soapbox).

-- Aunt Jemima.

-- Mrs. Butterworth.

Who else is missing? Suggestions are welcome in the comments thread.


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