Coca-Cola is teaming up with a television show in its search for three iconic illustrations by Norman Rockwell which could be worth a total of about $1.5 million.
Antiques Roadshow has put the works of art on its "most wanted" list. That means the show will feature the Rockwell pieces in its most-wanted segment, which focuses on everything from stolen art sought by police to furnishings that seem to have vanished into thin air.
The Rockwell works of art were created by the famous illustrator in the 1930s for the Atlanta-based company's calendars and billboards. They depict Americans enjoying the soft drink.
Ted Ryan, a spokesman for Coke's archives, describes the paintings as the biggest missing pieces of the company's extensive collection of memorabilia.