Fri., November 25, 2011 3:00am (EST)

Georgians Pessimistic But Spending
By Orlando Montoya
Updated: 2 years ago

SAVANNAH, Ga.  —  
Researchers expect holiday spending this year to be about the same as last year in Georgia.  (photo Jerry Wong)
Researchers expect holiday spending this year to be about the same as last year in Georgia. (photo Jerry Wong)
Georgians are feeling more pessimistic about the economy this holiday season.

But one survey says, that's not curtailing their holiday spending.

Georgia Southern University's Bureau of Business Research and Economic Development asked people across the state their feelings on the economy and how much they intend to spend on holiday gifts.

Pollsters found fewer Georgians considering themselves better off and more saying the economy is worsening.

But, Georgia Southern researcher Ben McKay says, their anticipated holiday spending remained flat at $115 dollars per person.

"Nobody's really talking about making major cutbacks in their gift giving this year," McKay says. "So everybody needs to relax about the economic numbers and go out and have a good holiday."

McKay says, people's answers reflect personal concerns.

"There's definitely some concern about the economy this year and a lot of that is driven by peoples' own financial situations," McKay says. "As those financial situations improve, the economic numbers will begin to improve as well."

Participants statewide cited cost of living increases and slow salary growth as factors in their economic views.

Still, the survey found, only 32% of Georgians plan to spend less this holiday season.