Saturday the University of Georgia Bulldogs arrive at EverBank field in Jacksonville, Florida.
The border-war rivalry pits red versus blue.
But local business owners anticipate a weekend in the black.
The Georgia-Florida Classic’s $80 million economic footprint extends from the Greater-Jacksonville area north of the border into Georgia’s Golden Isles region.
Erica England is with the Jekyll Island Authority.
“Well we celebrate the Georgia-Florida, you know, we get in the spirit by hosting our golf classic.”
The Georgia Florida Golf Classic is one of many events held on both sides of the border to draw crowds coming to the area for the rivalry game.
“It's a great way for, you know, these folks to kind of just mingle and have fun,” England continues.
City of Jacksonville officials expect over 200,000 fans.