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Saturday, August 14, 2010 - 8:12am

State Parks To Seek Corporate Sponsors

Georgia has found a marketer to help sell advertising at its state parks to help keep them open.

The marketing company the state hired in July is working on commission. It’s in the process of identifying what the parks could offer companies in exchange for sponsorship and what companies would be a good match for the park’s mission and programs.

Sarah Dearman with the Department of Natural Resources says the parks already partner with corporations for some events and in exchange, they’re given recognition on the Georgia State Parks website and brochures. This new initiative will expand on that to possibly include signage at the park themselves.

"If there is signage, it’s going to be very limited, and it’s going to be extremely small and blend in well," says Dearman.

Dearman says the DNR will approach businesses the first of September with its new ideas.

The state parks system has reduced staff, cut park hours, and closed amenities this recession.

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