State officials are launching a campaign to tackle the growing use of methamphetamine in Georgia.
With U.S. Senator Johnny Isakson and Attorney General Thurbert Baker in atttendance, the Georgia Meth Project announced the new effort Monday on the steps of the state Capitol.
The campaign will include TV, radio, newspaper and Internet advertising, as well as billboards scattered throughout the state.
It will focus on curbing teen meth abuse with ads featuring Georgia teenagers who've used meth describing their experiences.
A new study estimates meth abuse costs Georgia $1.3 billion annually in social services, health care and law enforcement expenses. Baker estimates 3,100 inmates are behind bars in Georgia because of meth charges, with another 9,100 are on probation.