After years of mediocre attendance in South Bend, Indiana, the College Football Hall of Fame hopes to draw more visitors by moving to Georgia.
The College Football Hall of Fame memorializes great players, coaches, and sports broadcasters, unforgettable game moments, team rivalries, and has a college football archives library.
And scoring all that is an economic victory for the city of Atlanta.
Atlanta officials have been courting the hall for nearly two years to join the city's tourism center at Centennial Olympic Park.
That's where visitors flock to the Georgia Aquarium and the World of Coke and it's within walking distance of the Georgia Dome.
And officials think moving to Atlanta will boost attendance at the hall.
Despite its current proximity to college football powerhouse Notre Dame, the hall attracts about 65,000 visitors a year, far short of the projected 20,000.
Atlanta Mayor Shirley Franklin is expected to make the official announcement of the hall's move Thursday afternoon.