Episode #426

Jerry Wilson

Senior Vice President, The Coca-Cola Company

As unemployment inches toward double digits, thousands of Georgians are faced with the real prospect of losing their jobs...or the immediate need to find a new one. In this environment, how do you do that? For advice, we turn to the world’s most valuable brand: Coca-Cola, and one of their senior executives, Jerry Wilson, whose new book is all about creating the brand that is you.

"Unless pre-empted by other programming"

Download a transcript of this episode. (PDF)