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321 - J. Walker Smith, CEO of Yankelovich - January 6, 2008

Episode # 321

J. Walker Smith

CEO, Yankelovich

Baby boomers, as the largest generation, are about to reshape retirement. Our guest this week is marketing expert, authority on social trends, author of the new book Generation Ageless, and president of the research firm Yankelovich, J. Walker Smith.

"Unless pre-empted by other programming"