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318 - Ralph Herrera, CEO of The Lanza Group - November 18, 2007

Episode # 318

Ralph Herrera

CEO, The Lanza Group

Hispanics represent the fastest growing demographic in Georgia. And this week, one of the state's leading experts in how to market, sell and communicate with Hispanics, Ralph Herrera, from the Hispanic marketing and ad agency The Lanza group. Among their clients: Verizon, Goldkist and Suntrust.

"Unless pre-empted by other programming"